The Winthrop Rockefeller Institute (the Institute) is a nonprofit organization that serves our mission through a combination of place, people, and process.

Place
Our campus is on Winthrop Rockefeller’s former cattle farm atop Petit Jean Mountain in Central Arkansas.

People
Our staff, board, program and workshop participants, conference guests, and donors are how and why we do this work.

Process
Our method for solving problems and creating opportunities is called the “Rockefeller Ethic.”
What is the “Rockefeller Ethic?”
The Rockefeller Ethic comes directly from the way Winthrop Rockefeller lived and worked and is drawn from his leadership style. Winthrop showed us that by combining these three values, the change we make together is transformational.
Where do I fit in?
We use our campus and it’s many buildings and meeting rooms for three types of convenings.
The Institute develops programs that create sustainable and positive change that improve the quality of life of all Arkansans. Our programs staff is trained to lead people through meetings that address a specific issue. We pick issues and people for whom the Rockefeller Ethic will make a significant impact.
We offer four workshops that are excellent professional development on their own, or can be added to conferences our guests hold at the Institute. Ranging in duration from 90 minutes to a full-day and led by an Institute staff member, the workshops teach people how to use the Rockefeller Ethic in their own work.
We have world-class facilities and service in a beautiful setting that encourages collaboration and transformational thinking. We invite external groups (nonprofits, businesses, universities, associations, government entities, etc.) to hold their important meetings on our campus. It takes five minutes to fill out the Conference Application to get started.
University of Arkansas System
The Institute is a 509(a)(3) proud supporting organization of the University of Arkansas System. In 2005 the Winthrop Rockefeller Charitable Trust, in coordination with the University of Arkansas System, established the Winthrop Rockefeller Institute and has since supported the Institute’s operations and programmatic activity. The Governor Winthrop Rockefeller Endowment, managed by the University of Arkansas Foundation, ensures that the Institute’s work will continue in perpetuity.