In this new four-part blog series, we’re diving deep into the Rockefeller Ethic — our guiding process inspired by the life and leadership of Winthrop Rockefeller. Each post will explore one of the essential principles that define this equation.
Finally, we address Transformational Change. Carder Hawkins, chief strategy officer at the Institute, shares his insights into how — through a commitment to shared values, collaborative leadership, and continuous growth — the Institute creates a culture where meaningful change flourishes.
Since 2002, the phrase “transformational change” has played a significant role in my life, shaping both my professional career and personal experiences. Thanks to some great leaders from my previous roles in state government and the visionary leadership at the Winthrop Rockefeller Institute, I’ve been fortunate to be part of exceptional teams responsible for transformational change over the past 20 years.
Transformational change is at the heart of the Institute’s current priorities as we work toward our vision for growth. Our strategic plan serves as a step-by-step guide to reaching more people, helping them understand our mission, and empowering them to use the Rockefeller Ethic to drive their own meaningful change in the world.
So, what have I learned from my experiences that makes transformational change successful?
The answer is simple: transformational change succeeds when dedicated people and committed leaders come together with a shared vision for improvement. It flourishes because people empower others to learn and grow. It thrives on intentional collaboration, mutual respect, diverse perspectives, and an inspiring environment that nurtures meaningful work.
“I learned when a boy in New York that I would always have some special responsibility for helping others help themselves. I hope that in Arkansas I have lived up to my duty and purpose.”
Winthrop Rockefeller
Over the years, I’ve learned that success depends on our willingness to learn from both successes and mistakes and adapt along the way. At the Institute, we emphasize that transformational change isn’t just a buzzword; it’s an ongoing commitment to understanding the systems we aim to improve and fostering genuine efforts to make things better. True change requires balancing what we’re doing now with a clear vision of where we want to go.
To cultivate transformational change at the Institute, we draw on our people, place, and process. This unique approach has shown me how visionary leadership can truly integrate these elements to create lasting, meaningful impact and help others bring about their own transformational change.
Our staff, board members, program participants, guests, and donors are the heartbeat of our mission. Each person brings a unique perspective and experience, enriching everything we do. We’re dedicated to fostering a collaborative culture where everyone’s voice matters. This diversity not only strengthens our ability to solve problems but also builds a sense of belonging, making everyone feel essential to our shared success.
Winthrop Rockefeller’s historic cattle farm is more than just a conference center on a mountaintop; it’s a place where people have come together for decades to address meaningful issues. This tradition thrives today, bringing diverse groups together to collaborate on complex challenges. The Institute offers a unique, peaceful setting that reminds us real change happens when we unite for a common purpose.
Our process — the Rockefeller Ethic — guides transformational change. Our team at the Institute is deeply committed to collaborative problem solving, embracing diverse opinions, and fostering respectful dialogue. While these ideas might seem simple on paper, together, they create the foundation for lasting, meaningful change.
Inspired by Winthrop Rockefeller’s example and over 200 convenings he hosted atop Petit Jean Mountain and supported by dedicated leadership at all levels within the Institute, we’ve cultivated a culture that truly understands our mission and is committed to change. Like Winthrop, our culture is committed to utilizing our people, place, and process, along with resources entrusted to us to make a significant impact on Arkansas and the world.
Leadership at the Institute drives this work by blending our core values (Believe in the Mission, See the Possibilities, Focus on We, Not Me, Do the Right Thing, and Have Fun) with Winthrop’s 5 R’s of leadership: Responsibility, Relationships, Respect, Resolve, and Reform. Together, these principles keep us focused on continuous improvement and actual transformational change.
Each leader at the Institute prioritizes the growth of every team member, coaching them daily to build their knowledge and confidence. This approach enables our team to effectively guide guests, clients, and groups in applying the Rockefeller Ethic to foster their own transformational change. We aim to empower others to become collaborative change-makers within their communities and organizations.
When team members feel a sense of ownership in our mission, their commitment deepens. This shared dedication makes us more efficient and amplifies our impact, allowing us to tackle our goals with greater purpose and effectiveness.
In conclusion, I believe that lasting transformational change comes from a holistic process that calls for commitment and active participation of people. Using the Rockefeller Ethic, the Institute has unlimited impact potential for Arkansas and the world. By helping others help themselves, we advance our mission and empower people to use the Institute’s toolbox to make their own impact in their communities.
I look forward to reflecting, 20 years from now, on how our work together has made a positive difference.
Carder Hawkins
Chief Strategy Officerchawkins@rockefellerinstitute.orgOur guests are engaged in the type of problem solving and imaginative thinking that Winthrop Rockefeller did. We invite you to do the same.